Premium Commentary & Analysis
What Are Your Customers Hiring Web-to-Print Systems to Do?
Your web-to-print initiatives should be focused on the “jobs-to-be-done” for your customers. What can the customer “hire” your web-to-print system to do for them? Web-to-print ROI comes from a 100% focus from your customer’s perspective.
By Jennifer Matt
Published: February 24, 2016