Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

Being Well-Adjusted is a Good Thing

An inflated view of performance is good, if you’re well adjusted. Let’s be real: retail sales were better but not encouraging. Ad agency and graphic design employees may finally set a new record in 2016.

By Dr. Joe Webb
Published: February 22, 2016


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.



By John Zarwan on Feb 22, 2016

retail sales includes gasoline. So falling gasoline prices will depress sales. (Even if one eliminates this sector, gasoline makes up a substantial portion of other retailers' sales---Costco is the largest purveyor of gas in the US, and now that Wal-Mart is taking over their stations from Murphy, I imagine they'll become at least the second)


By Joe Webb on Feb 22, 2016

The declining gas price was supposed to stimulate the sales of other goods. That price drop was supposed to be like "a tax cut" for consumers. Instead, they've been using it to pay off debt (aka goods and services purchases made in the past). I've never been comfortable with the idea of this concept that if energy prices drop consumers will fill in the gap with different purchases. One of the things they've been buying with the savings is the increased costs of health insurance, not part of retail sales, which have weighed retail sales growth down for a while.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved