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Dr. Joe Webb & Richard Romano Introduce Their New Book, But It's Not About Print


By Dr. Joe Webb
Published: December 5, 2013

Dr. Joe Webb and Richard Romano, authors of the popular "Disrupting the Future," which offered strategic approach to a new printing industry, have collaborated on a new book. This time, it's not about print, it's about small business, especially those with home offices. "The book started about 15 or so years ago when people would ask me what it was like to have an office at home. They were curious because they were usually in situations where they had to start, either because they were reassigned, or having to work in the field rather than back at headquarters. I had outlined the book many times, but it was only recently that Richard and I decided that it was the right time to work on it. I'm glad we were able to do it and that he was able to pull all of the topics and ideas together. He's had more than a decade working at home, and we're all networked with consultants and freelancers who do the same. I've been working at home for more than 25 years." Below is the information from the book's press release. Richard and Dr. Webb believe that the book has good potential as a promotional device for businesses that cater to home office and other small businesses, such as print franchises and office superstores. The book is available through amazon.com.

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New Book Offers Practical Advice for Setting Up and Productively Working from a Home Office

The Home Office That Works! provides step-by-step guidance for home office-based entrepreneurs or telecommuters

According to the Census Bureau, more than 13 million people work at home. Every person who does so has to manage family, friends, and neighbors as well as adopt a schedule and create a workspace that makes sense for them. How do they do it? How do they develop the discipline required to make working at home... actually work? A new book, The Home Office that Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters, discusses the many decisions that can make or break a successful home office. Working at home can offer significant benefits in flexibility, time spent with family, and even income. Tablets, laptops, smartphones, and fast, reliable Internet connections have made working from home easier than ever. But being productive at home demands diligence, attention to detail, and an ability to manage all the distractions of a household—significant others, children, pets, and countless other challenges, both major and minor. The Home Office That Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters, explains, step by step, how to outfit and run a successful home office, no matter what business it is. The authors, Dr. Joseph Webb and Richard Romano, draw on their combined 35+ years of experience effectively working in their own home offices and offer tips and strategies for maximizing at-home productivity. Some of the topics include:
  • Can you legally run your business from your home?
  • What’s the ideal location within your home, condo, or apartment for your home office?
  • What technologies can improve your productivity? What are the best ways to keep your costs low?
  • How do you manage time and deal with distractions? Find out why the most important amenity in your home office may actually be an office door!
  • How do you maintain a professional appearance to colleagues and clients?
  • What's the best way to handle client meetings and conference calls?
  • What are the marketing and networking opportunities for home-based entrepreneurs?
  • How do you manage finances and billing? Tax planning? Health and other insurance?
  • What happens if you need to hire staff? Where should they work?
  • How do you work from home and still stay connected to the outside world?
The Home Office That Works! includes dozens of personal examples of some of the unexpected real-life challenges that have cropped up in the authors’ own home-working lives. Readers can benefit from the self-evaluation questions, to-do lists, and an extensive checklist that makes the office-to-home transition easier. If you want to avoid that I-wish-I-had known-that-when-I-started feeling, you can benefit from the experiences of the authors and the other home office professionals they write about. The Home Office That Works! is informative, entertaining, and an indispensable guide to work-at-home life for novices and home office veterans alike. The book is available at amazon.com and also through the Web site, homeofficethatworks.com. Availability... The Home Office That Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters is available in paperback at http://tinyurl.com/mnvdj3l, or an Amazon Kindle e-book available at http://tinyurl.com/ka4dqfc. Editors Note... Additional information pertaining to the book is available for editorial purposes. Please make inquiries directly to Vincent Naselli of Naselli and Associates at (732) 568-0316 or vince@naselliandassociates.com. Speaking Events and Business Contact: The authors are available for speaking at events, Webinars, and business meetings. The book is an excellent promotional vehicle for retailers and service providers who target the needs of small and home businesses. The authors can also create custom versions of the book for these purposes. Contact Vincent Naselli of Naselli and Associates at (732) 568-0316 or vince@naselliandassociates.com. # # #

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

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