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Industry Insight

SFI Launches Consumer Microsite

To help consumers learn more about sustainable forestry,

By Richard Romano
Published: May 15, 2013

To help consumers learn more about sustainable forestry, and ideally make better decisions when purchasing items derived from forestry products, the Sustainable Forestry Initiative (SFI) has launched a new microsite designed to explain the raison d’être of sustainable forestry, SFI governance and basic principles, and the meaning of the SFI logo on various products, as well as encouraging consumers to “look for the SFI label” (to coin a phrase). Speaking of SFI, they have also announced the winners of their 2013 Photo Contest. Check out the winning images here. The forestry certification groups are taking a more proactive role in if not educating consumers then certainly boosting their visibility. The Forest Stewardship Council (FSC) made hay (as it were) about the use of FSC-certified wood for the basketball court for this year’s NCAA Final Four. The certification agencies have their detractors, but be it SFI or FSC, it’s a good first step toward ensuring that  the wood used for various products has been harvested sustainably. And the more visible—and, hopefully, transparent—these certifications and agencies become, the stronger and more effective they will be.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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