By Richard Romano
Published: November 27, 2012
So, for example, instead of buying a new chain saw to cut down a tree, a yerdle member can find someone in their area with a chain saw to loan or give away, without charge.This assumes, perhaps, there would be anything environmentally friendly about a chainsaw or, especially, cutting down a tree, but we grok the point. yerdle Yerdle (I’m sorry, but I don’t care about your branding and I cannot start a sentence with a lowercase letter) was cofounded by former Sierra Club president Adam Werbach and former Walmart exec Andy Rubin.
progressive-thinking retailers should be “looking at ways not to just sell more things,” [says Werbach]. “In San Francisco, we’re struggling with getting the last 20 percent out of the waste stream and a lot of this comes from new products you buy and the packaging,” he said. “If you can borrow that chain saw from the person next door, the retailer’s job is to help you with what you're trying to do, not just sell you another chain saw.”The idea is “sharing not shopping,” although I wonder how this really differs from Craigslist or any of a number of other online ways of exchanging goods. Also, how do you give someone something borrowed for Christmas? Isn’t that something George Constanza might do?