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Industry Insight

Yes Print Day!

You may recall that we snatched victory from the jaws—

By Richard Romano
Published: October 23, 2012

You may recall that we snatched victory from the jaws—er, branches, perhaps—of defeat last summer, when the printing industry pressured Toshiba into canceling its “No Print Day,” which had been scheduled for today, October 23. Still, it seems apt that we mark the occasion in some fashion, so perhaps we should call today Yes Print Day. Now, mind you, we do not advocate wasteful and random printing; that is, don’t just start outputting stuff willy-nilly. But if you are printing today—and if you are a commercial print establishment, you’d  better be!—perhaps raise a glass of bubbly or slap on a “Yes, Printed with Pride!” label or, heck, put on a Yes album...I’m just blue-skying here. At any rate, perhaps we should take today to reflect on and announce from the rooftops not only the advantages of print, but the inherent environmental sustainability of paper and print. Visit our friends at Two Sides and/or PIA for copious amounts of data, case studies, and other info. Print! Yes! Yours is no disgrace! (Thanks to our friend Mr. Tree, if that is his name, at Dead Tree Edition for the reminder.) UPDATE: The ever-vigilant Pat Henry points out that there is a whole Web site dedicated to today being National Print Day.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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