GreenBiz has a write-up on Intel’s “three pillars” of sustainability:
  • data collection and transparency
  • integration across business units
  • engagement with internal and external stakeholders
And its strategy appears to have helped it dramatically reduce is greenhouse gas emissions. Some of its ideas seem a little strange:
It has also tried to be creative in improving transparency by installing live webcams at facilities in China, Costa Rica and New Mexico that provide a bird’s eye view of the premises, as well as an inside look at how its plants manage energy and water.
Still, the strategy is one that can be scaled up or down and applied to nearly any company.
Even small companies can do what Intel is doing, according to [Suzanne Fallender, Intel’s director of CSR strategy and communications], who said they may find it easier to bring people on board and get things going sooner. “Creating awareness is the first step. If you can put together a newsletter or lunchtime talks, that’s the first step—to create awareness,” she said. The next step is creating opportunity for people to take action through volunteering for projects or working on a project full time. Fallender said this approach gave employees the opportunity to act and show progress over time. What to do after those two actions have been accomplished? Enable sharing, Fallender said, with an internal forum to exchange ideas and discuss issues.