A post earlier this month about protected trees turning up in wood pulp from Asia Pulp &
By Richard Romano
Published: March 28, 2012
Founded in 2004 and rooted in an environmental ethic, Helveta’s been tackling the problem at the source, engaging local residents– including West African pygmies– to make use of its state-of-the-art digital supply chain management system to tag forest trees and track timber from the time and place where its cut down through to end-user markets. The company’s efforts have recently garnered international accolades.Basically, the trees are tagged with bar codes which can then be scanned, sharing information about the trees, the surrounding forest, and how important those resources are to the locals. That’s nice from an anthropological standpoint, but I’m a but unsure how it helps combat illegal logging. Still, the idea won Helveta an FT-Arcelor Mittal “Boldness in Business Award” earlier this month.