Remember back in 2004 when ForestEthics launched a series of protests against Victoria’s Secret for their unsustainable paper usage? (Btw, also remember in 2004 when Bob Dylan turned up in Victoria’s Secret commercials, destroying libidos around the world?) Anyway, the lingerie purveyor and the environmental advocacy group have since kissed and made up, as Victoria’s Secret has made great strides in increasing its use of sustainably certified paper. Says GreenBiz:
The company's use of paper certified by the Forest Stewardship Council has grown to almost 88 percent compared to 2007 when the figure was about 23 percent, according to a review by PowerwaterhouseCoopers. ... ForestEthics had nothing but praise yesterday for the paper sourcing efforts by Victoria's Secret and its corporate parent. The organization called the percentage of FSC-certified paper use "exceptional for a large direct mailer"
You’ve come a long way, baby!