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Green Peeves

Dead Tree Edition celebrates Earth Day in its own inimitable style,

By Richard Romano
Published: April 21, 2011

Dead Tree Edition celebrates Earth Day in its own inimitable style, with five brutally honest green-themed promotions:
It’s fitting that Earth Day falls on Good Friday this year because the mobs of green-themed ads are really crucifying the truth. Don’t get me wrong: I admire the sustainability efforts of some companies. But they don’t seem to be the ones that are pumping out the Earth Day propaganda. Some of the ads remind me of the window envelope (from a company you have heard of) that had a recycling logo and the words, “Printed on recyclable paper.” Recyclable paper! What will they think of next?! There was no note explaining that you should tear off the plastic window before recycling the envelope. Or an explanation of why, if the company was so green, it was using paper that had the bejeesus bleached out of it for an envelope the customer neither wanted nor needed. What we need is a dose of reality therapy (despite my stoner friend’s warning that “Reality is a crutch for people who can’t handle drugs.”) How about some truly honest environmentally themed ads and corporate communications, like these five?
Actually, I have always been with Salvador Dali when he said “I don’t take drugs. I am drugs.” Anyway, while we’re vaguely on this topic, what always bemuses me a little is when I check into a hotel and there is that card in the bathroom that reads "Save the planet! Don’t make us have to wash your towels!” or words to that effect. Which is fine; I’m on board with that, unless I’ve been mud-wrestling. But then I go to use the in-room coffee maker and there are something like five layers of disposable plastic packaging to make one (disposable) cup of coffee. So I show them: I filter my own coffee through their towels.

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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