Via Business Green and Green Biz, Procter & Gamble has announced that it has achieved its first zero-waste North American manufacturing plant, "The facility, based in Auburn, Maine, will reuse all of its waste, with 60 percent or more being recycled, and the remainder used to create energy.” P&G is also engaged in a unique competition wit rival Unilever “to establish itself as one of the world’s leading green companies, with both firms recently releasing ambitious new environmental targets. For example, Unilever announced last month that it will aim to halve its environmental impact by 2020.” Now that’s a proactive kind of competition! As some of the commenters on the original post pointed out, this is a good start for P&G—but after all, it’s the waste generated by the products post-consumer that can be the bigger issue.