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FTC's Green Guides

Our friend Don Carli writes at length about the potential impact of changes to the FTC “Green Guides.

By Richard Romano
Published: November 10, 2010

Our friend Don Carli writes at length about the potential impact of changes to the FTC “Green Guides.” Specifically, the FTC is soliciting public comment on these guidelines, and there is going to be a “tweetchat” this Friday, if you are interested in participating:
The FTC’s request for public comment on the proposed guidelines presents the design profession with an opportunity to leverage The Living Principles for Design framework and make a direct impact on the way sustainability is projected in the marketplace. Join your colleagues for an interactive “tweetchat” to discuss the implications of the proposed Green Guides on Friday, November 12 between 11:30 AM and 2:30 PM EST. Participate in this live conversation by going to our chat room at Savorchat.com on Friday, or simply follow and submit tweets on any other Twitter platform using this hashtag: #LPchat.
The Federal Trade Commission’s Green Guides are the gold—and legal—standard for advertising and marketing one’s company as “green” or “environmentally friend,” with the goal being to keep the general public from falling prey to so-called “greenwashing,” or spurious claims of sustainability. This is our chance to take part in this conversation, and great place to start is Friday’s “tweetchat.”

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.



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