- the FTC’s regulations on environmental marketing claims, called the Green Guides
- the implications of making unethical green marketing statements
- supporting claims with fact-based and/or third-party verifications
Commentary & Analysis
Don't miss this one! You still have time to register for tomorrow's event. Scot Case, VP of TerraChoice - the force behind the Seven Sins of Greenwashing - is part of a stellar panel discussing how to promote your "green" efforts legally and ethically.
Research by TerraChoice discovered that 98% of products analyzed committed at least one of the Sins of Greenwashing.
About Gail Nickel-Kailing
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