Don't miss this one! You still have time to register for tomorrow's event. Do it here. Scot Case, VP of TerraChoice; Randi W. Singer, Litigation Partner, Weil, Gotshal & Manges; Ben Grossman, Co-president, Grossman Marketing Group; and Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation; will discuss how to promote your company’s environmental efforts both legally and ethically. Topics to be covered include:
  • the FTC’s regulations on environmental marketing claims, called the Green Guides
  • the implications of making unethical green marketing statements
  • supporting claims with fact-based and/or third-party verifications
TerraChoice is the force behind the Seven Sins of Greenwashing. Research by TerraChoice discovered that 98% of products analyzed committed at least one of the Sins of Greenwashing. In fact greenwashing is so rampant that the 2009 study identified a Seventh Sin.  The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.