PIA of GeorgiaYou still have time to get to: Answering the Need for Green Differentiation, Growth and Sustainability in the Workplace, October 21, in Atlanta. (PIAG Members Receive 10% Discount)

Track 1: Master the Art of Business Growth in the Green and Sustainable Economy is a training workshop focused on the critical skills, strategies and tools essential to successfully position yourself and/or your company as a serious resource as you and your clients attempt to expand in the green and sustainable economy. You will not only learn how to sell innovatively but you will also practice the necessary skills and learn how to use field tested sales tools with a proven track record.

It is well known that product knowledge alone does not guarantee success in a sales career. Salesmanship is a process and requires a set of skills, tools and strategies. Consumers, whether individuals or companies, buy what they need and want and a skillful sales professional can assist them in that process. Explore how the worldwide Green/Sustainable movement is impacting purchasing decisions and how sales professionals can gain a competitive advantage in the marketplace. This course will enable you to:

  • Leverage the “green” initiative into your sales career
  • Design a selling strategy that works
  • Skillfully engage a prospect and uncover what they really want and need
  • Differentiate your product/service or yourself to gain a competitive advantage
  • Turn your technology and product knowledge into personal income
  • Incorporate an effective selling system into your daily activities
Track 2: Transform Your Green Relationships Participants will depart with a focused "desired relationship" list, a mini-strategic plan for each person on their short list, and enhanced communication skills with which to reach out and fully engage those desired relationships. Learn more from the Printing and Imaging Association of Georgia.