A couple of fellows that you might know - Steve Tingiris and Marc Fors, co-founders of enthusem - have been straddling the online/offline divide for years. Both are part of the executive team for Prospect Smarter and have considerable experience with direct marketing and direct mail. Today, Steve ran the gauntlet at DEMO where he had just six minutes on stage to truly demonstrate how enthusem will change the world. Nothing between him and the audience of potential investors - just air! It's the thing that nightmares are made of. How does it work? I have 8 email addresses with 8 different ISPs – all of whom have spam filters – and I STILL get more than my share of spam. The really cruddy stuff gets filtered off, but there is a lot coming through that is only “spam” in the same way that some direct mail is “junk.” In other words, it’s delivered to the wrong person, at the wrong time, with the wrong message and wrong offer for the wrong product. Just not interested… We're starting to see spam/junk in ALL channels. Might I suggest a printed greeting card and a phone call? Cross the line between online and offline with enthusem. Upload or select a greeting card design, add a customized message and special web link to any uploaded “attachments,” and have it printed and mailed for you. Real card. Real envelope. When your recipient opens and reads the card, they type the simple code in an “attachment pick up” field at enthusem.com and read the document you’ve uploaded for them. Or watch the video, or listen to the audio... you get it. Then you get a bunch of really useful statistics. You know when the card was mailed,  you get an email when the attachment is opened, and you get a report that tells you how many attachments were “picked up.” Watch Steve's presentation and learn more about enthusem on the DEMO site. You'll get to see Steve "live and in person!" Well actually, recorded and in person.