The 24,000 of you who own and run small printing operations of less than 20 employees have to wear many hats, including that of Marketing Manager.
Getting your green marketing message out doesn't have to be complicated. If you are looking to take advantage of email marketing's reach and low cost, here are some pointers from
MarketingProfs.
Kara Trivunovic, The Email Advisor, and
Andrew Osterday, Premiere Global Services, offer insight and have prepared the list that follows. They note:
Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses.
And it can be difficult for those who plan and build email marketing plans and strategies for bigger organizations to step back and reflect on the days when office politics didn't exist and they had to do it all themselves...
Until now, that is, because here are 10 tips you can leverage and implement easily and quickly - while still having a positive influence on your bottom line - without having to worry yourself with multivariate testing, dynamic content development, and data integration.
Here are ten simple steps you can take to launch your email marketing program:
- Be yourself
- Start small
- Don't over-promise
- Find a vendor
- Use what you know
- Stay compliant... CAN-SPAM is real
- Drive subscriptions
- Offer an incentive
- Track your results
- Now do it!
Read the
entire piece and get all the detail behind those 10 tips. The good news is that it's not as hard as you think! Mix your direct mail and your direct email into cross media marketing programs and you're off to the races!