Green Design, Buzz Poole, Editor, Mark Batty Publisher (2006) Another book to add to your reading list! Among the essays included in this book is one titled Paper as Progress by Colin Berry that notes:

If you [as a designer] are serious about reducing paper consumption, consider other ways to integrate the "recycled" concept. At Celery, Brian Dougherty (ed. note: whose book we have also recommended) re-designs tab folders, door hangers, and other paper products in order to maximize his press sheets. And at Werner Design Werks in Minneapolis, principal Sharon Werner sleuths out caches of old unused paper: bingo sheets, butter wrappers, antique envelopes, wallpaper from thrift shops and junk stores. When printing on these she finds the effect is interesting and innovative.

The publisher's review of the book: By examining how companies such as American Apparel and Lego have been able to understand their places in the business world as places in the physical world, Green Design shows how designers and companies that take progressive, creative approaches to products and product marketing can satisfy bottom lines as they maintain environmental and social values. Though the book features color photographs of all the small products mentioned, Green Design is not a glorified catalog. It is a collection of products that exemplifies the work of designers leading the trend for people to downsize and upgrade their lives for the betterment of one another and the world we share. With essays by writers who have collectively contributed to Wired, Mother Jones, NPR’s All Things Considered, Entertainment Weekly, The Asian Wall Street Journal, Print, The San Francisco Chronicle, I.D., dwell and Photo District News, Green Design is a book suited for designers implementing aspects of green design and consumers who want to be informed about the products they buy.