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Your Print MIS or Print ERP is the most important print software in your business. The process for purchasing a Print MIS is dysfunctional; avoid these five common mistakes in your Print MIS sales process.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By carol andersen on Nov 11, 2015
Spot on Jenn! I hope this article gets a lot of mileage.
By Jennifer Matt on Nov 11, 2015
Thanks Carol. I am generally an optimist but sometimes the best way to get people's attention is to specifically describe the mistakes we all make. That tends to make people uncomfortable enough to take the actions to AVOID the mistakes in the first place. - Jen
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