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Advertising Agency Revenues Up +40% Since Bottom of Recession

Dr. Joe summarizes what he would say at Graph Expo 15 breakfast. Content creation is proving to be a big money maker for the ad agency business. Publishers are still having monetization problems which makes that whole “content is king” still questionable. Maybe it's because the real king is the marketplace of millions of content consumers.

By Dr. Joe Webb
Published: September 14, 2015

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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

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Discussion

By Joe Webb on Sep 15, 2015

Greetings from Graph Expo.

Re: the software mentioned above, I just received news that FoxIt Reader is now available for Mac and Linux.

https://www.foxitsoftware.com/company/press.php?id=408

I used a beta Linux version a few years ago and found it just as reliable as the Windows version. It's good to see that it's now available for more platforms.

 

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