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Advertising Agency Revenues Up +40% Since Bottom of Recession
Dr. Joe summarizes what he would say at Graph Expo 15 breakfast. Content creation is proving to be a big money maker for the ad agency business. Publishers are still having monetization problems which makes that whole “content is king” still questionable. Maybe it's because the real king is the marketplace of millions of content consumers.
By Dr. Joe Webb
Published: September 14, 2015