WhatTheyThink

Premium Commentary & Analysis

Advertising Agency Revenues Up +40% Since Bottom of Recession

Dr. Joe summarizes what he would say at Graph Expo 15 breakfast. Content creation is proving to be a big money maker for the ad agency business. Publishers are still having monetization problems which makes that whole “content is king” still questionable. Maybe it's because the real king is the marketplace of millions of content consumers.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

Discussion

By Joe Webb on Sep 15, 2015

Greetings from Graph Expo.

Re: the software mentioned above, I just received news that FoxIt Reader is now available for Mac and Linux.

https://www.foxitsoftware.com/company/press.php?id=408

I used a beta Linux version a few years ago and found it just as reliable as the Windows version. It's good to see that it's now available for more platforms.

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free