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To remain competitive in today’s transitional market, printers are embracing the importance of adding value. This article leverages InfoTrends’ research to explore how value-added services can contribute to business growth.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Rick Aberle on Aug 13, 2015
Barb - Great Article! I think you hit it spot on - the PSP industry is still in the middle of a long evolution to transitioning to MSP. One aspect of the value-added services that we see a lot and that wasn't mentioned is the ability for providers to also provide marketing assets that are not necessarily printed items. Adding promotional items and apparel to your product offering helps expand the relationship between MSP and their clients. At Propago we call our platform a Marketing Management Solution - the end customer Web To Print portals are really only 10% of the solution. The rest is a powerful back end platform for the MSP to be able to manage any products, any number of vendors and multiple workflows such as POD, JIT, Inventory, Outsourced, etc. You should give it a look - www.propago.com
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