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Magic Bus

If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.

By Richard Romano
Published: June 9, 2015

If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.

The innovation is the result of a collaboration between SMRT Media, the Singapore Institute of Manufacturing Technology (SIMTech), which comes under the Agency for Science, Technology and Research A*Star, A*Star's technology transfer arm ETPL and local SME large-format printer Film Screen.

The graphic consisted of a 12-meter illuminated canvas displaying an ad for Huawei’s latest mobile phone, the Honor 4X. People who spot the bus, snap a photo of it, and post it on Facebook can enter a contest to win a new Honor 4X phone.

Vehicle graphics are one of the hottest growing specialty graphics areas and I would imagine that we are going to see a lot more innovation there, particularly when it comes to backlit and illuminated graphics. Can dynamic digital vehicle graphics be far behind?

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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