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In Praise of Packaging Engineering, with Specimens that Speak for Themselves

In a package, you see the design, but you experience the engineering: the underlying combination of technical merits that make it practical to use as well as delightful to behold.

By Patrick Henry
Published: May 19, 2015

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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Discussion

By Noel Ward on May 19, 2015

Excellent article, Pat. Great job.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.