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Challenges In Sizing the Sign and Display Market

By all accounts, the sign and display industry is growing by leaps and bounds. But getting accurate sizing data is fraught with difficulties—difficulties that have largely been caused by the very factors that are driving growth.

By Richard Romano
Published: May 18, 2015

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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

 

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