WhatTheyThink

Premium Commentary & Analysis

Your Niche Or Mine?

How do you decide what kinds of wide-format or specialty printing products and services to add to your current mix? You can jump into a new niche application as a newbie, or organically expand into new directions. As it turns out, there is no right answer—but plenty of wrong ones.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free