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Ho, Ho, Ho… Christmas Catalogs Go Mobile!
eMarketer estimates that worldwide smartphone users will surpass 2 billion by 2016, so it is no wonder that retailers of all sizes are making it easy for on-the-go consumers to link to catalogs with mobile applications. This article explores how retailers are integrating mobile to accelerate the purchasing process.
By Barb Pellow
Published: December 18, 2014