Premium Commentary & Analysis
This holiday season, greeting cards are taking on a whole new dimension. This article explores how tried-and-true greeting cards are becoming more innovative with the inclusion of interactive elements.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Beth Ann Kilberg-Walsh on Dec 12, 2014
These are wonderful, unique examples of print – and right in time for the holiday season! It’s no surprise that holiday greeting cards are becoming more interactive. My favorite example: Hallmark’s webcam greeting cards. They really up the ante on how print can be interactive and truly come to life. And I love the personal video message that Cornerstone Creative launched -- I may have to try it this season! These examples clearly demonstrate that print has come a long way and we anticipate that augmented reality and other technologies will continue to bring new interactive capabilities to print. Print can help to be the conduit, creating unique and valuable user experiences through the combination of both media—and this is something that we all can benefit from, especially this holiday season!
– Beth Ann Kilberg-Walsh, Vice President, Marketing Communications & Customer Engagement, Xerox
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free