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How Heidelberg Is Realigning Its Product Offerings to the New Realities of the Label and Packaging Market

Heidelberg's profile as an equipment manufacturer is not the same as it once was, but its interest in label and packaging production is as keen as ever. This report comes from a high-level briefing that WhatTheyThink received on the company's current ambitions in the L&P equipment market.

By Patrick Henry
Published: December 9, 2014

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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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