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Analytics, KPIs, and Business Acumen: Keys to the MSP Business Transformation
Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.
By Barb Pellow
Published: September 11, 2014