Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

Game-Changers for the Printing Industry: Millennials and Generation Z

Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.

By Barb Pellow
Published: July 28, 2014


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Jerry Scher on Jul 28, 2014

Enjoyed your article and acknowledging that Talent Acquisition/Management strategies are changing for Millennials and Gen Z populations. They are also struggling with personal branding as they change jobs/careers as well as entering the workforce. Check out this technology they appreciate: www.mygreateststrengths.com


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved