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Notes from a Safari: Nine Big Mistakes That Would-Be Wide-Format Printers Can Make

Unless you have been lost, you are all too aware that the market for print has been changing, changing dramatically, and not changing for the best. We’ve had this discussion for a long time, so we need not dwell on it here. As a result, many companies have looked to wide-format and other types of specialty printing as a compelling replacement.

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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Discussion

By Parker Morgan on Jun 06, 2014

Good thoughts to keep in mind as we all try to find our competitive edges in this industry. One thing interesting about the article is that there are two number 7's and not a number 8.

 

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