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Building Your Sales Funnel: Awareness is Everything!
The order of the traditional sales funnel has typically been to discover a new opportunity, initiate communication, conduct fact finding, develop a solution, propose that solution, evaluate the solution, negotiate the details, create a purchase order, and maintain the account. This article explores how today’s empowered prospects have rendered this systematic approach obsolete.
By Barb Pellow
Published: May 22, 2014