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In a “Digital Sneak Peek,” Heidelberg Offers First Word on New Products and a Promise of a Changed Attitude

In announcing a new and in some ways strikingly different digital strategy, Heidelberg has acknowledged that it can no longer live by sheetfed sales and its own technologies alone.

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Discussion

By Stan Najmr on Apr 09, 2014

Once again Heidelberg will attempt to copy what others have been doing successfully for years. The only news here is Missing Landa in Heidelberg's "new digital strategy". The approach, we know iron, others know software and new technologies, so we just have to crossbreed, will prolong Heidelberg's continuous struggle.

 

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