Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

In a “Digital Sneak Peek,” Heidelberg Offers First Word on New Products and a Promise of a Changed Attitude

In announcing a new and in some ways strikingly different digital strategy, Heidelberg has acknowledged that it can no longer live by sheetfed sales and its own technologies alone.

By Patrick Henry
Published: April 8, 2014


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here.

Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.



By Stan Najmr on Apr 09, 2014

Once again Heidelberg will attempt to copy what others have been doing successfully for years. The only news here is Missing Landa in Heidelberg's "new digital strategy". The approach, we know iron, others know software and new technologies, so we just have to crossbreed, will prolong Heidelberg's continuous struggle.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved