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Big Data…The Right Data!

“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This article discusses the data challenge that today’s marketers face and explores how service providers can help them embrace data to deliver a relevant message.

By Barb Pellow
Published: March 20, 2014


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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Charles Gehman on Mar 24, 2014

Barb, Big Data is generally defined as data sets so large and complex that it becomes difficult or impossible to process them using traditional database management applications.

So, the reason why it is so buzzed about these days, is that it is hard to do. You need specialized software and the skills to use it to accomplish the things you are talking about when Big Data is involved.

You article is more about "any data" than about "big data"!


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