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Harland Clarke and Valassis: There’s a Real Strategy in Play

So, why would a firm that started life as a check printer and that still focuses primarily on financial institutions spend $1.8B to buy a retail coupon and advertising printer?

By Wayne Peterson
Published: January 6, 2014

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Wayne Peterson is the Principal of the Black Canyon Consulting Group Inc.  Wayne’s practice focuses on three areas: strategy and marketing, rapid sales growth, and customer retention. Reach for Wayne directly at 540 751-0852 or wmp@blkcyn.com.

 

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