Premium Commentary & Analysis
Although a number of the initial AR marketing techniques have been a bit gimmicky, practical applications are beginning to emerge. This article provides some examples of how the technology is being effectively used today.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Val DiGiacinto on Jun 01, 2013
Barb,
Great article on AR. Not unlike the beginnings of QR Code Campaigns, it takes a while for the users to catch up with the technology.
The educational future if AR should be an amazing asset to teachers and children. Businesses are starting to see the light and your examples were great.
I can always count on your articles providing in depth insight into technology.
Thanks
Val DiGiacinto
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free