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Augmented Reality: Taking Hold with Practical Applications

Although a number of the initial AR marketing techniques have been a bit gimmicky, practical applications are beginning to emerge. This article provides some examples of how the technology is being effectively used today.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Discussion

By Val DiGiacinto on Jun 01, 2013

Barb,

Great article on AR. Not unlike the beginnings of QR Code Campaigns, it takes a while for the users to catch up with the technology.

The educational future if AR should be an amazing asset to teachers and children. Businesses are starting to see the light and your examples were great.

I can always count on your articles providing in depth insight into technology.

Thanks
Val DiGiacinto

 

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