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Business-to-Business Commerce aka Web-to-Print

By Jennifer Matt
Published: April 9, 2013

Business-to-business commerce may not be getting the headlines in the print industry, yet across all industries in the US it’s nearly twice the size of the business-to-consumer market. It’s vital that printers understand the B2B opportunity and not confuse it with jumping into a price war with retailers online.

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Jennifer Matt is the managing editor of WhatTheyThink's The Web and Print blog.  Jennifer is also currently an independent consultant focusing on the intricacies of print enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko’s in the early 90’s and most recently as the President of NowDocs.

Please offer your feedback to Jen. she can be reached at jen@whattheythink.com.

 

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