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Move Over, QR Codes… Near Field Communications are Just around the Corner!
NFC is set of technology standards designed to enable short-range, "contactless" communication among phones, as well as other types of targets. Very few of today’s smartphones include embedded NFC technology, but this is expected to change over the next couple of years as more phones with the technology become available and marketers look to integrate NFC into their marketing efforts.
By Barb Pellow and Bryan Yeager
Published: February 14, 2013