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Web Strategy vs. Web Technology

There is no shortage of talk about web-to-print technologies; there is too little talk about printer’s online strategies. Printers can talk for hours about how this or that web technology has failed them or this or that technology is what made all the difference.

By Jennifer Matt
Published: January 21, 2013


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Jerry Scher on Jan 21, 2013

Jennifer - based on your experience, is the lack of success more people based or process based?
Jerry Scher


By Jennifer Matt on Jan 21, 2013

People - for sure. When you have the combination of good people who are being led by the right outcomes (business outcomes, not technology outcomes) then the process falls in place.

When people are driven by results not activity, then great things happen. Does it matter if you setup 1,000 products or that you got 1,000 orders of the same product? Activity based people look at the 1,000 setups. Results people look at the 1,000 orders (b/c that equates to revenue and ROI).

Good people focus on results which drives them to create effective processes.



By Thomas Smith on Jan 21, 2013

Could not agree more about having good people that are results based not activity based. However, unless you have leadership that is committed to getting the job done, good people go to waste by being re-tasked on every day activities.


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