Commentary & Analysis
Marketing is Upbeat as the CMO Council Publishes The State of Marketing 2012
By Barb Pellow
Published: December 13, 2012
The CMO Council recently published The State of Marketing 2012: A Global and Multi-Regional Marketing Assessment. Findings indicate that marketers are positive as they head into 2013 with confidence in their roles and their business performance. This article highlights some of the report's findings as the New Year approaches.