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Commentary & Analysis
Social Media: The "Wild West" of the Marketing Opportunity (Part 2)
By Barb Pellow
Published: December 6, 2012
The rationale for adding social media services is very compelling. It's the new word-of-mouth machine that drives customer perceptions and purchasing decisions. This article outlines just a few examples of the new social media services that today's marketing service providers are offering to their customers.
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