Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

Social Media: The "Wild West" of the Marketing Opportunity (Part 1)

Although social media is clearly a vast space of infinite possibility for marketers and service providers, it is largely misunderstood, untapped, and unknown. Fortunately, there are great benefits for print service providers who can pioneer this area. This article explores the ways in which service providers are leveraging social networks to promote their businesses.

By Barb Pellow
Published: November 29, 2012


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Bill Michael on Nov 30, 2012

Barb – thank you for sharing this article – it is great to see the adoption of social media among B2B brands, and just how powerful these channels can be. With 75% of all B2B purchasers using social media as part of their purchasing process – the importance of taking the necessary steps to ensure your brand has a presence cannot be understated. The steps you have outlined to create a brand presence are clear and straightforward. Getting involved in social media doesn’t have to be rocket science – but it does need to be strategic and calculated, as you are exposing your company to the public in a whole new light. This level of visibility makes it all that more critical to ensure you have the proper foundation in place, and a strategy to support.

And even if your company hasn’t been able to create and implement an integrated social strategy – performing simple listening exercises should be a part of your social presence right from the beginning. The conversations are certainly taking place out there – so gaining an understanding of what people are saying can help you better serve your customers. There’s no denying that social media can be intimidating, but it’s hard not to get excited when thinking about the value in communicating with customers and prospects at a more personal level!

- Bill Michael (Xerox)


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved