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Risk and “Uncertainty” are Not the Same

Don't be uncertain about the risks of reading Dr. Joe's column about risk and uncertainty. It's not often he gets to use the word “actuarial” in a column about printing. Everyone thinks they know what ROI means, but just one little letter makes a big difference.

By Dr. Joe Webb
Published: August 20, 2012

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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com.

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Discussion

By Pete Basiliere on Aug 20, 2012

Nice little gem there, Joe: "Business owners are a skeptical bunch and almost always have more choices than they have resources."

A good thing for suppliers and analysts to remember.

 

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