Premium Commentary & Analysis
HP surprised the printing industry when the news came out last week that the company had decided not to exhibit at Ipex 2014, which is moving from its long-time location in Birmingham to new digs in London. Senior Editor Cary Sherburne spoke with HP’s Sumeer Chandra to get a better understanding of what was behind this decision, and also includes an official statement from IPEX.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.
Please offer your feedback to Cary. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Henry Freedman on Jun 26, 2012
This is an excellent oportunity for HP's competitors.
By Erik Nikkanen on Jun 26, 2012
Landa is now reconsidering whether to be at IPEX.
http://www.printweek.com/Companies_and_suppliers/article/1138210/landa-review-ipex-participation/
By Chuck Gehman on Jun 27, 2012
Actually, HP not being there really does nothing for the competitors.
Just because HP isn't at the show doesn't mean they won't be in the consideration set of a qualified buyer.
I'm not going to go to the show and look at XYZ digital press, and then not look at an Indigo because they aren't at Ipex. That would be idiotic.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free