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Industry Insight

Members Ask: What Digital Press is Right

Since drupa members have written to get our thoughts on the which digital press is the best investment. Cary Sherburne has written up some recommendations. We share them here as a reference.

By Cary Sherburne
Published: May 22, 2012

Since drupa members have written to get our thoughts on the which digital press is the best investment. Cary Sherburne has written up some recommendations. We share them here as a reference.

It would depend on when you want to purchase the press and the applications you wish to produce. Delphax elan is closer to being commercially available, has an extremely competitive price point, and years of digital--albeit monochrome--experience behind it.

Although Mr. Landa indicated his presses would be available in 18 months or so, most believe it will take much longer for these presses to get to market, and it is not yet clear what the business model will be. Although we were able to see samples at drupa which were pretty impressive considering where they are in the development cycle, this is a brand-new technology and it remains to be seen if it will live up to its promises. Mr. Landa is not one to count out, for sure, as the Indigo experience certainly shows.

There were a number of other B2 presses announced at the show. I was just making a list of them for an article I am writing. Most of the new ones are likely to be available in late 2013 or early 2014. The HP Indigo 10000 might be the first to be actually commercially available, and while pricey (somewhere between $1.2 and $1.5 million, plus consumables), it is a proven platform with a lot of nice features. Both Fujifilm and Screen already have B2 sheetfed inkjet presses on the market.

If you are not doing variable data, or can live with variable data being applied by inkjet in B&W, the Presstek 75DI is also worth a look.

Watch for my article in a few days on WhatTheyThink, and let me know what you are thinking about in terms of volumes, applications and timeframes.

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.



By Kevin Karstedt on May 25, 2012

Good insights Cary. The question gets even more complicated when it is posed by someone interested in Package Printing... if drupa 2008 was the "inkjet drupa" this drupa was the "I think we have a solution for digital package printing" drupa... everyone who can put anything larger than 16pt board through a sheetfed digital press uses it as license to say they are a packaging press...there were more than a few of them... on the flip side of that, HP Indigo and Landa for that matter, had new digital presses designed from the grown up for carton printing ...impressive machines... and all the analog guys were talking about digital packaging presses too. And lets not forget Xeikon who has a press that has been doing short run cartons for quite some time...

So you see the question is an interesting one and all this just touches the surface...

Letting the cat out of the bag a bit... Karstedt Partners will have a report next week for anyone in the carton market who was not able to make it to drupa... or who was there and wants to know what we thought of the carton offerings... anyone interested in finding out about that report watch my tweets www.twitter.com/digitalkevin or shoot me an email at kevin@karstedt.com and I will let you know when it is available...

Thanks again to WTT and Cary for interviewing me at drupa... it was scary but Cary is such a pro she can even make me look ok... see for yourself in their video archives...

Kevin Karstedt
Karstedt Partners


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