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Industry Insight

Xerox “drupa Visualizer” Tracks Top Tweets and Trends

It's better to label drupa 2012 “the _______ drupa” with the prefix of your choice, so try dipping into the Xerox “drupa visualizer.” This live infographic lets Xerox track and share the top trends being discussed in relation to drupa across the Twitterverse.

By Patrick Henry
Published: May 9, 2012

It's better to label drupa 2012 “the _______ drupa” with the prefix of your choice, so try dipping into the Xerox “drupa visualizer.” This live infographic lets Xerox track and share the top trends being discussed in relation to drupa across the Twitterverse.

It works by capturing Tweets that carry vendor-agnostic hashtags suggested to Xerox by members of the graphic communications trade media. Its word cloud then displays the hashtagged terms that crop up most frequently. The visualizer also indicates how often attendees are using the #drupa tag in their Twitter postings, noting their geographical locations. The result is a continuous rendering of trends, themes, and talk both on the drupa fairgrounds and outside the halls of the Messe. 

The visualizer, live and updating in real time throughout the show, can be seen here. It’s also displayed on a screen in the Xerox stand in Hall 8B.

 

Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here.

Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.

 

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