Commentary & Analysis
Industry Veteran Jeff Jacobson Joins Xerox
By Cary Sherburne
Published: February 22, 2012
The announcement that Jeff Jacobson, President & CEO of Presstek, was departing the company to take on a senior role at Xerox caught many industry watchers by surprise. Senior Editor Cary Sherburne spoke with Jacobson to get the story behind the story.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.
As a long time Xerox customer, with multiple print devices on the floor I've always felt Xerox distinguished itself as a great end to end company. So I'm not clear how the end to end that Jeff is talking about will look. But if he's clear and improves on what they now have, it will be a win-win for everybody.
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