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Ideas that Work: Drive retail store traffic with viral sharing of discounts or coupon

One of the key issues for all retailers is how to get more traffic to their store or restaurant. Dave takes a look at a recent direct mail campaign from Chick?fil?A.

By Dave Erlandson
Published: October 18, 2011

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Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.

 

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