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A New Vernacular: From Web-to-Print to Marketing Supply Chain Optimization

Oversights in the marketing supply chain are resulting in overspending and missed opportunities for making a real impact on the sales and demand process. While the economy is improving and marketing personnel are beginning to reinvest in demand generating programs, marketers are not in a position to ignore the waste that is being created by an unchecked and unmeasured marketing supply chain. This article outlines the components involved in delivering an optimized supply chain.

By Barb Pellow
Published: September 29, 2011


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Dave Hartung on Sep 29, 2011

I continue to be a big fan of Barb Pellow.
Your wonderful insight and forward thinking is shaping my future and has helped me to stay excited about this industry.


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