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Commentary & Analysis Ideas that Work for the Education MarketBy Dave Erlandson Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market.
Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.
DiscussionBy Clint Bolte on Sep 09, 2011
Many of the sources listed in this article are specialized advertising agencies. These agencies in turn have relationships with regional printers allowing mark ups on printing prices. This is the standard advertising business model.
Post a CommentTo post a comment Log In or Become a Member, doing so is simple and free Recent Articles by Dave ErlandsonWhatTheyThink Full Disclosure Statement: Our editors work with several companies within the industry and may have ongoing projects or discussions with companies named in articles. These companies play no role in the direction of these articles. The views expressed by our contributing writers are their own and may not reflect those of WhatTheyThink.com. WhatTheyThink.com may have formal business dealings with companies named in Premium Access articles. However, these relationships play no role in the editorial content at this site. See our complete editorial policy by clicking here. |
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